2000, 1999, 1998
Sell Out was the challenge we were craving. It was not an all-out change of direction but it was the first time we had worked with a writer outside of our immediate group (Michael Wynne) and on a show designed as a development from the Generation Trilogy. We still were found using our own names but Sell Out mixed direct address with more traditional ‘scenes.'
We were interested in the idea of an argument among friends spiralling out of control and revealing long standing grievances within the friendships. It was a response to the phrase ‘friends are the new family' that was bouncing around at the time.
Sell Out was a big success for the company. It won the Time Out Theatre Award for Best Off West End production and had a limited run in the West End.